EA Sports will let its game do the fighting

EA Sports has signaled it has little interest in engaging in a war of words with UFC president Dana White.  

White blasted the video game maker during the UFC 100 post-fight press conference, saying he was "at war" with the company and adding that any UFC fighter who agrees to appear in EA Sports' MMA titles will be banished from the promotion.  

The impetus for White's comments is EA Sports' push into the MMA video game market, something White claims the company had no interest in 18 months ago. 

"EA Sports told us, 'You're not a real sport,'" White said.  "'We wouldn't touch this thing. We want nothing to do with this.'"

However, Redwood City, Calif.-based EA Sports now has an MMA game due for release next year.